The key advantages of online learning are its accessibility, affordability, and convenience. Language learning applications on the internet have had a huge impact on linguistics since they allow users to start learning languages right away without having to hire a tutor. The apps have sparked interest in learning uncommon and extinct languages such as Gaelic, Welsh, Navajo, and Esperanto, in addition to mainstream languages like English, French, Spanish, and Chinese.It is critical to be fluent in a foreign language in today's world, when so many businesses are becoming global. This is something we're all aware of. As a result, while some of us are seeking effective ways to learn new languages, others are attempting to find the best answer to the problem, including developing educational mobile and web platforms. And the most successful of these services can also be quite profitable for their proprietors.People no longer need to attend lessons when they can study with a teacher on Zoom, pass short courses on Instagram, locate a native language partner through specialist social media, or complete a language course using a website or mobile app.The COVID-19 epidemic has had a significant impact on all aspects of our existence. The modifications were both positive and negative for online language learning:
- On the one hand, persons who are confined to their homes must keep themselves engaged. It is an excellent opportunity for them to develop their language skills.
- Many people, on the other hand, have lost their employment and are no longer dreaming of travelling, so why should they study a foreign language?
Scope and benefits of a language learning app
If you want to start a business teaching languages through apps, you should first learn about the benefits of doing so.
- Allows you to learn a language whenever you want
Language learning apps allow users to learn their desired languages from any location and at any time. This allows users to make the most of their free time while learning a language using only their smartphone. The majority of these apps allow you to learn any language you want, including French, Italian, German, Spanish, Irish, Chinese, Mandarin, English, Hindi, and others. All of the languages are combined into a single application.
- Courses for all levels
The app allows users to learn languages at their own pace and select their preferred course. The app allows users to choose from a variety of language courses that are specifically designed for both beginners and advanced level learners to increase their reach to the target audience.
- Analyze your progress on a regular basis
These apps allow users to measure their progress in real time, allowing them to see how quickly they are learning and where they need to focus more. The finest language learning app provides its customers with excellent classroom supervision.
- Learn quickly in a short time
Most people who use language learning apps do so because they don't have the time to enrol in and attend a language learning course at an institute. As a result, the need to deliver more in less time must be considered. Users should be able to access relevant information in less time.
Market segmentation of language learning apps
During the forecast period of 2020 to 2024, the worldwide language learning market is estimated to grow at a CAGR of around 18 percent according to Technavio Analysis.Artificial Intelligence-enabled chatbots will soon be the newest trend in digital language learning, assisting users. This is already happening in programmes like Duolingo, where AI-enabled chatbots assist users in learning and mastering a new language. The time it takes to learn a language decreases dramatically when AI is used, and the curriculum supplied becomes more tailored to the needs of the user. At the same time, it enables users to have a tailored learning experience, and the convenience it provides is another appealing feature. With the language learning business expanding so quickly these days, it's wise to get in early with a smooth and feature-rich app.
Business model of language learning app
The two most common business models used by language learning apps are:
- Freemium Business Model
The language learning app may be downloaded and used for free, but if you want some advanced features or an ad-free experience, you can upgrade to a paid membership plan.
- Announcements (In-App Ads)
This type of monetization method can be quite profitable for the app, since it allows it to earn a considerable amount of money simply by displaying third-party adverts. This strategy works well in drawing more users to the app, and it's a win-win situation for both parties, as users get to enjoy premium features in exchange for watching a few advertisements, while app owners get to make a lot of money just by presenting advertising.
- Model of Subscription
This monetization model appeals to a separate group of customers who are prepared to pay for an ad-free version of the app in exchange for access to some additional exclusive features.
Challenges faced while creating a language learning app
The instructor in conventional education is in charge of coordinating the learning process, encouraging students to study, and assisting them with problems.On the other hand, online education relies on a student's self-discipline and perseverance. The goal of technology is to assist students in organising and staying on track with their self-studying.The problems that online language learning must overcome are numerous. Let's go over the major issues that language learning apps face and try to come up with solutions.
- Insufficient Student motivation
Even the most enthusiastic students become bored after a few lessons and hunt for an excuse to skip the next one.People may be dissatisfied with the program's level (too easy or too complicated), lengthy lessons, a lack of grammar clarification, or a lack of personalisation, among other things.Below mentioned are some solutions:
- Initial testing of the levels
Anyone who has acquired the fundamentals of a language may quickly become bored with exercises for beginners and give up. People who have never studied the language before may require more repetition and time for basic study before progressing.So, after registering on the platform, the initial step should be level testing. The users will be assigned to the appropriate level of difficulty based on the test results.
- Creating personal objectives
Setting goals is the next step in maintaining strong motivation. Allow users to explain why they are studying. For example, to advance in your career or relocate abroad. When students see their goal every time they open the app, it will pique their interest in learning.
- Hitting all linguistic skills
The mastery of four skills: speaking, listening, writing, and reading, is used to assess language knowledge. As a result, the proprietor of a language learning app must ensure that the programme covers all of these competencies.First and foremost, the grammatical explanation is the most difficult aspect of online learning.The majority of the applications emphasise dialogue and implicit instruction rather than lengthy explanations of grammar rules. In the game format, the user learns intuitively by making mistakes and remembering different constructs. The user can then use the same structures to construct different sentences. However, each language has its own set of exceptions and quirks that must be clarified.
The user will always make the same blunders if they do not comprehend the grammar rules.According to a 2019 Busuu user poll, 20% of learners would prefer the platform to provide additional grammar teaching.When grammar is simple and education is focused on memorising words, intuitive learning is beneficial. Users, on the other hand, require greater explanation as issues become more sophisticated. Here is a solution to this problem.Integrate advice and dictionary entries that may be accessed by tapping or lingering over a word and display usage notes and alternative word forms.
Key features and modules to include in a language learning app
If you want to learn how to develop a language learning app in a unique style, you'll need to include a few sophisticated features that make learning a new language simple for users:
Instead of needing to provide comprehensive personal information when signing-in and logging-in, this feature allows app users to signup/login using their social networking accounts.
- Profile of the User
It may be beneficial to ask users for information such as their age, gender, preferred language, reason for choosing that language, and daily goal, as this will help users to have a more tailored experience.
- Community on the Internet
Users of these apps must be allowed to freely engage with one another, for example, on a forum where they can discuss exchange choices and communicate to develop their talents.
- Video Conferences Provide Live Streaming
Candidates can participate in live video conferences where they can interact with real teachers. This would make learning more engaging for users while also increasing their confidence.
- User-Interface Design
It will be incredibly useful if the app has a captivating user interface because this will attract the audience. Every tiny user demand should be given a lot of thought, since this will boost their involvement with the software.
- Learning the Basic Vocabulary
Because most learners have limited vocabulary knowledge, a language learning app must have basic vocabulary selections. As a result, a start-from-scratch option should be available.
With accurate pronunciation, it is possible to learn a language properly. As a result, using the app, pronunciation instruction can be integrated with audio recording. Furthermore, chatbots can be utilised to help users improve their language and voice skills.
When a user skips a lesson in an app-based learning programme, reminder functionality can be added to the app, allowing users to get alerts to remind them to review.
- Animations should be integrated
Animations can be used to motivate users when they are integrated into the software. To motivate students, the app can include motivating animations and messaging.
Gamification may make the entire learning process more enjoyable for users. Users may find this combination of gaming and learning to be quite appealing.
Because competition is such a powerful motivator for many people these days, it can be used as a mechanism in the app to keep users engaged. The app can host daily, weekly, or monthly contests in which users can compete for prizes.
Mobile phones were once primarily used for communication, and it was difficult to think that they would one day be capable of performing hundreds of activities. They may now be a map, a book, a video game, and even a spirit level all at once, due to mobile apps. However, educational apps are one of their most beneficial new features. Since then, they've changed the educational environment by allowing users to learn everything from coding to chemical elements to languages.Apps for learning languages have proved particularly disruptive. There are no other types of instructional apps that are utilised as frequently as these. Apps like Duolingo and Babbel now have over 100 million active users, and their numbers are growing every day (Google Play Store, 2019). They now provide classes in a variety of languages, ranging from Spanish to Hawaiian, and are no longer confined to just vocabulary instruction.